(Melbourne, Australia): KeepCup was founded in 2009 with the primary goal of encouraging the reuse of coffee cups and diverting single-use cups from landfills. They provide an online tool to help individuals and businesses calculate the environmental savings of using a KeepCup compared to disposable alternatives. According to KeepCup’s Life Cycle Analysis, a KeepCup Original & Brew breaks even with single-use cups after just twenty-four uses, and their Thermal range after sixty-six uses.
KeepCup is a member of 1% for the Planet, committing to donate at least 1 percent of their global revenue to environmental causes. They partner with organizations like Sea Shepherd and the Plastic Free Foundation, often creating co-branded products where a portion of the revenue goes directly to support these causes. They support local community cleanups and environmental initiatives. KeepCup is a leader in the reuse revolution and has successfully diverted millions of cups from landfills each year. KeepCup is a certified B Corporation as well.